How It Works

Post-click landing pages are becoming more commonly used in digital marketing for the simple reason that they establish a great first impression with prospects and have the best chance at turning prospects into leads, and eventually converting those leads into lifelong customers.

But that first impression stage only holds true when post-click landing pages are fully optimized, and creating an optimized page can be challenging if you’re new to the process.

What elements should your post-click landing page include? What are some of the best design practices that will influence visitors to convert? Which one is the best landing page framework?

The “best framework” doesn’t exist because each offer and business are unique. There are, however, some necessary components that help you build a robust framework and keeps visitors engaged on the page so they can convert.


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